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23min chapter
The Electronic Arts IPO (with Trip Hawkins)
Acquired
Funding and Foundations of Electronic Arts
This chapter explores the investment journey of a gaming company, specifically focusing on their successful partnerships with major firms and the lessons learned along the way. It delves into the evolution of the company's identity, from Amazing Software to Electronic Arts, emphasizing the impact of naming and quality over mere advertising. Additionally, the chapter highlights the early development of iconic video games, the significance of athlete collaborations, and the intricacies of creating authentic sports games amid technological challenges.
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highlights
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