The user interface is the thing that unlocks it again reminds me a little bit of Google versus other search and right, but that's just the user interface though. It's also like the output being like, people enjoy reading a high school school or essay, like, here's the topic sentence. Here's example two is Apple three and in conclusion, right? Like it turns out that's very that has a be very appealing. And then the other thing about this is, I imagine in the context of organizations, like, and when I say the domain specific answers were very good, there was still an aspect where some of the things they said were were wrong.