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How do PE firms differentiate themselves?

Private Equity Funcast

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How to Differentiate Your Firm in the Marketplace

There's not a hundred percent agreement on any topic between the partners at Allen & Co. Music, food, movies, restaurants, clothing and parenting styles are just across the board. The firms that really differentiate themselves in some way with that management team tend to rise to the top. Even if they're not the highest price.

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