I remember the first time I sort of had this revelation around the addictive potential of technology on kids in particular. We've fallen for a kind of mass delusion that we can follow six or seven forms of media at the same time, he says. The human brain has not changed significantly in 40,000 years and it's not going to change on any time scale. But what you're doing is juggling very rapidly between tasks - one thing at a time. And scientists all over the world are getting people to think they're doing more than one things at a time by monitoring them.

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