12min chapter

Stupid Tax cover image

#18 - Grift or Marketing? Getting Customer's Attention in The Internet Age

Stupid Tax

CHAPTER

Grifting and Marketing: Ethics and Evolution

Exploring the ethical boundaries of online marketing and the historical evolution of advertising. The chapter discusses the perception of grifting in the internet age and how marketing strategies have shifted towards emotional manipulation and storytelling. It touches on the origins of the term 'grift', the nostalgia for old advertising methods, and the changing landscape of providing value before profit in content creation.

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