4min chapter

Freakonomics Radio cover image

474. All You Need Is Nudge

Freakonomics Radio

CHAPTER

The Final Edition of Nudge

The title of the new edition is nudge, the final edition. If you want to encourage some behavior, figure out why people aren't doing it already and eliminate the barry s that are standing in their way. The whole thing just felt a bit dated. One of the reasons for taking a mulligan on this book was that almost everyone thought they knew our view on organ donations.

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