Sales Strategy & Enablement by Revenue.io cover image

1006: The Building Blocks of Sales Enablement, with Mike Kunkle

Sales Strategy & Enablement by Revenue.io

CHAPTER

The Evolution of the Human Brain

"I don't think the human brain has evolved. Nearly as much as all the stuff around us," he says. "We make decisions a lot more emotionally than we'd like to think with our, our rational brains" He adds that salespeople should expect buyers to come to the table knowing something more about their company rather than just saying they want to meet them.

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