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4min chapter
Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire
The Diary Of A CEO with Steven Bartlett
Virgin at It's Absolute Best
In 1985, you start doing some pretty extreme adventures around the world. These become kind of pay into the brand and give the brand extra meaning. It seems like a lot of the trips either collapse, like fell out the sky or the boat sank. You set so many records through that period. I don't think I know a person who is as synonymous with their brand as an individual. When we launch something new like a cruise line, they will give it a go. And we make sure that we don't let them down.
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