The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Demystifying SEO For B2B Marketers In 2022

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is It Worth Investing More in Organic Search?

Organic search has gotten this wrap of being free, which is so far from the truth. But at the same time, it's got the lowest custom acquisition cost. So if you're in a industry where web side is important and you're talking about conversion and web site metrics and traffic, then i would ground it in that story. If we can ultimately the goal of esios to drive revenue, but how does it actually do that? Well, improving esio means more traffic to our websi, period. That's all hit maters. More traffick or web sigt, can we tell a story that if we grew traffic to our web side x, that that would lead

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