Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
- The principles of building a community
- LinkedIn personal vs. company page engagement
- The role of executives in thought leadership content
- How companies are leveraging influencer partnerships
- How to approach LinkedIn organic and grow your audience
Timestamps
- (00:00) - - Intro
- (06:53) - - Importance of Community Engagement
- (11:10) - - Tailoring Marketing Strategies to Target Audiences
- (13:42) - - Depth Over Width in Influencer Strategy
- (16:04) - - Leveraging Influencer Networks for Product Promotion
- (19:14) - - Importance of Laser Focus in Content
- (24:41) - - Organic vs. Paid Content Amplification
- (26:56) - - Leveraging Content for Successful Advertising
- (32:34) - - The 1% Mindset in Achieving Success
- (35:35) - - Creation Strategies: Leveraging Existing Comfort Zones
- (39:35) - - Utilizing Content Variation for Effective Marketing
- (42:28) - - Investing in Employee Long-term Value
- (45:03) - - Validating and Refining Effective Communication Strategies
- (48:26) - Identifying Trending Topics on LinkedIn for Content Creation
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