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The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace

The Art of Online Business

CHAPTER

Mastering Customer Journeys and Evergreen Strategies

This chapter focuses on the critical analysis of customer journeys as businesses transition from live launches to evergreen sales funnels. The discussion highlights the importance of tracking metrics like conversion rates, particularly when moving to evergreen strategies, and emphasizes using email automation tools effectively. Additionally, the speakers explore trends in email engagement and the role of Facebook ads in influencing sales outcomes.

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