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Canadians Head to the Polls in Record Numbers- w/guest Mainstreet Research

The Loonie Hour

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The Emotional Vote: Instincts Over Policy

This chapter explores how emotional responses and first impressions heavily influence voter decisions, categorizing voters into head, heart, and gut types. It highlights the significant role of non-verbal cues in shaping public perceptions of political figures and discusses potential shifts in voter turnout dynamics.

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