E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
The Importance of Multi-Channel Marketing
The big brands that are truly multi-channel on the channel, they spend dollars by looking at MMMs. Every single channel that you spend a dollar in has a local maxima limit. You can't spend more than this and everything past that point is like so beyond its return. That's kind of where MMM comes into play. And I think that's what we've got to graduate too, because we haven't been that sophisticated.
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