Elon Musk’s Twitter Takeover: Lessons in Strategic Change
Cold Call
00:00
Introduction
On March 10, 1874, Alexander Graham Bell launched a new era in communications with the memorable but mundane phrase, Mr. Watson, come here. 132 years later, Jack Dorsey launched another communications revolution with the uninspiring and perhaps even less memorable phrase, just set up my Twitter. Today on Cold Call, we welcome Professor Andy Wu and his co-author Gorin Callack to discuss their case entitled, Twitter Turnaround and Elon Musk.
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