The NBA All-Star Game is a Circus (and That's Okay)
The Joe Pomp Show
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Rethinking the NBA All-Star Game: Embracing Entertainment Over Competition
This chapter explores the waning importance of the NBA All-Star Game and proposes that monetary rewards are ineffective for players with high salaries. It advocates for transforming All-Star Weekend into a more entertaining spectacle with fun activities and legendary appearances to reignite viewer interest.
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