Twitter, linked in, amazing for organic, terrible for paid ads. Face books, instogram, tick tolk, a lot more lower brow. Instrogram, awful for organic these days, cause it's a paid f play platform. Tick tock for organic. So take top by definition. Skews shorter form, low brow, quick attention grabbing content. Whereas yuto does have elements of that, but cannot also skew three hour lectures on the bible getting five million views, for example. And then you want to think about where your audience is and how your business model can fact er into that. It's really what business model do i have? Who am i going to go

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