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787: Mitch Lowe | Lessons in Disruption Part Two
The Jordan Harbinger Show
The Science Behind Free DVD Rentals
We shipped them all to Japan where all the players were being manufactured in those days before they shifted to China. The retailers also wanted a piece of the action and this actually ended up being the most effective. There's somebody somewhere who worked at Best Buy who is still getting free Netflix 10 years later from all of this scratch off codes or whatever he's got sitting in his office. Because that's a lot of free DVDs. I mean, you're giving away free DVD rentals with the player and then the person bought it at the store so they get another five or whatever. And it's just like that adds up fast. But I guess if you get a customer, you get a customers.
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