In this engaging episode of The Business Lunch Podcast with Roland Frasier and Ryan Deiss, the dynamic duo explores the fascinating world of personal branding for founders and entrepreneurs. Roland and Ryan candidly share their evolving perspectives on personal branding, shedding light on the journey from skepticism to realization of its immense value.
They discuss essential steps for anyone looking to embark on the personal branding adventure, emphasizing the importance of having a unique perspective and experience to share. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights on harnessing your expertise and carving your niche in the market.
Learn the significance of consistent content creation, regardless of the chosen approach, and how it can help you build a loyal audience that eagerly awaits your next piece of wisdom. Roland and Ryan also share their personal experiences in content production, highlighting the importance of scheduling dedicated content days to stay on track.
Whether you're looking to expand your online presence or wondering how to balance your personal brand with your business, this episode is a goldmine of actionable advice. Tune in and gain valuable insights that will set you on the path to personal branding success as a founder.
HIGHLIGHTS
“You either need to pick a path. You're either always there everywhere or you're missed when you're gone."
"The decision to have a personal brand or founder brand is a decision to show up at least once a week."
“The strongest brands aren't always there, but you miss them when they're gone."
TIMESTAMPS
00:00: Introduction
03:19: Building A Personal Brand
06:02: Building A Audience
12:32: Business Vs. Fame
15:37: Making Content
21:31: Brand Path
23:45: Packaging Your Ideas
29:17: Don’t Miss Out On Good Content
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
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To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
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🗓 November 18–20, 2025
📍 San Diego, CA
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