On the fence
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Polling Practices and Voter Dynamics
This chapter examines the distinct polling methods utilized in the UK and the US, emphasizing the role of private polling in shaping campaign strategies. It explores the targeting of swing voters through tailored messaging and advertising, particularly among demographic groups like Black and Latino men. The discussion highlights the evolving voter landscape, including shifts in working-class preferences and the significance of addressing economic and family values in political campaigns.
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