How to Be Relatable to the Problems That Marketers Are Having

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I think the key to that is the conversation starter. What is an idea that most marketers want to have? Can I share something that like brightens their day or entertain? That they will share with their colleagues and be like, oh, my goodness. The third bucket is how I think about the marketing millennials a lot. How could I be relatable to the problems that they're having and a funny way to disrupt them?"

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.

He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made.

Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features.

0:00 Intro/Background

2:39 The Three Axioms of Content Marketing

20:29 How to Think About Content Marketing

25:00 Mid Funnel Advertising

30:30 Lead Generation

34:30 A Premise in Action

37:18 A Hill to Die On

Follow Tommy:

YouTube: https://www.youtube.com/@thecontentstudioofficial

Website: https://www.thecontentstudio.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68