The Depth Of Messaging Required In 2022 with Rachel Duffy
The New Generation Entrepreneur Podcast
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Is There a Difference Between Selling and Selling?
Selling and pitching are not synonyms. What we've been doing is teaching people how to sell while adding value in their content. And so what are some of the ways that we teach demand creation inside of information base content? I don't think anyone's ever gone to a salespage me like, i'm not sold. Wait a minute Hold mo hold on. There's ten work sheets instead of five. I'm sold. I'll take it now. Or like aav one. or like aav two. An also standing that when we say you need to create demand. That creating demand is selling, which is not pitching. Yes.
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