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196. Free Time: Lose The Busywork, Love Your Business | Marketing with Magic and Serendipity – JENNY BLAKE

Weaving Your Reality

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The Scarcity Mindset in Social Media

There's about 60,000 HVAC technicians in the US. The thought that constantly is in my mind when creating content for them is, is there even enough people to consume this content? Should I make it actually a little bit more broad? So it's interesting no matter what we end up choosing, whether that's niche or broad like my podcast, there's always the possibility of a scarcity mindset.

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