How to Be a Successful Game Designer

Martellus Bennett is reimagining imagination. 

He’s perhaps best known in cultural press for his championship NFL career which included the famous Super Bowl LI comeback where his Patriots were down 28-3 at halftime and rallied for a 34-28 win in OT. But Martellus, who goes by Marty now as well as the new moniker Mr.TOMONOSHi, served as starting Tight End and recorded five catches for 62 yards as well as drawing the key Pass Interference penalty that set up the game-winning touchdown. He said afterwards he didn’t know they won. “I'm telling you, bro. I was in flow. Like, I don't know what the score is, right? I had no idea.”

There may be a few reasons for that flow experience, though. Marty has always been a truly broad and dimensional thinker who questions and examines everything. Why? “I had parents who let us talk at the kitchen table.” As a result, he’s still only in his 30s and has just massively varied interests and pursuits. “I’m always reading, searching, asking why, what if, or how?” 

Just as likely to be found in Japan searching for illumination, drawing cartoons to inspire young black kids (the award-winning book Dear Black Boy, as an example), tracing his family’s pre-slavery origins in Senegal, writing and releasing hip-hop albums, and always — always! — standing up and speaking out for what he believes in. No wonder he was one of the first NFL players kneeling in 2016 — joining Colin Kaepernick and older brother Michael — in a tough position that made him a target. Indeed, he left the Green Bay Packers after that year... “The way you feel the coldness when you walk into a freezer, you could feel the racism there.”

Today Marty carries and emanates the deep purpose of re-igniting imaginations worldwide. He wants to “activate imagination through touch, sound, smell, taste, and the body” and help support every human’s “opportunity to play, explore the universe, experience joy, wonder, and have active social connections regardless of age.”

He lives in Houston with his wife and daughter AJ and operates out of an an incredible in-the-neighborhood studio-space he’s named the TOMONOSHi! I+d LAB — a kind of magical Willy Wonka factory-esque playground full of hand-built bookshelves, woodshop tables, computers for recording music, a stump garden, and, yes, a Bird Hotel. When kids walk by they smile and scream out “Hi Mr. TOMONOSHi!” and he smiles and screams back. He’s even adopted their moniker as a way to communicate his expanding identity and purpose. He soaks into the identity and challenges societal norms around labels in almost every way.

Mr. TOMONOSHi interacts, serves, and connects with the community, writes and illustrates children’s books — like his popular Hey AJ series — and even has a deal with Disney for an upcoming series based on his books. “My life is my biggest art project,” he says.

And it’s a beautiful one.

So let’s fly down to Houston, Texas and enjoy a long sunny morning at a hand-made table — made by Mr. TOMONOSHi, of course — to experience the wit, wonder, and wisdom of a true renaissance man. I hope you find this conversation as inspiring, challenging, and soul-fueling as I did.

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