Analyzing Performance Metrics and Transmedia Strategies in Game Company

This chapter delves into the performance metrics of a game company, discussing declines in active users and downloads, but revenue growth. The debate on stacking customers or spend is explored, with insights on retention rates versus active user metrics. The complexities of transmedia projects, franchise management, and successful collaboration between different entertainment mediums are discussed, using examples like 'Last of Us' and 'Barbie'.