How to Make One Hard No That Makes a Thousand Decisions

In order to do a few things really excellent, you got to say no to a lot of things. It's easier to make one hard no that then makes it easy to make all the rest of the nose easy. I'm sure everything I know I learned from somebody else. And there's always, except look, you're an exception to the rule, but you've got to have some rules if you want to maintain your focus and your flow.