Denim Wars | Lord of the Flies | 5
Business Wars
00:00
The Competitive Shift in Denim: Innovation and Market Tensions
This chapter explores the introduction of stone washing by Lee Jeans, marking a significant innovation in the denim industry aimed at attracting female consumers. It also examines the competitive landscape with Levi's and the broader market challenges faced by both brands under VF Corporation's ownership.
Transcript
Play full episode
