Twitter's ad sales team here in Cannes on a brand safety push, brand safety from Twitter. A recent study found that Twitter fails to act on hate speech posted by 99% of Twitter blue accounts. Even if your brand can use their tools to avoid certain keywords and accounts, it's enough to feel confident where your ads end up.
Kara and Scott are live at Cannes! They discuss Tesla’s market value going up a quarter of a trillion dollars, and Meta letting advertisers know how it’s competing in the AI space. Plus, Twitter’s Head of Ad Sales attended Cannes to assure brands their ads wouldn’t appear near all the bad stuff, and meanwhile GLAAD named Twitter the most dangerous platform for LGBTQ+ people. Then, some questions from the audience.
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