5min chapter

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Tesla’s Rising Value, Meta’s AI, and Twitter’s Ad Problem

Pivot

CHAPTER

Twitter's Ad Sales Team on Brand Safety

Twitter's ad sales team here in Cannes on a brand safety push, brand safety from Twitter. A recent study found that Twitter fails to act on hate speech posted by 99% of Twitter blue accounts. Even if your brand can use their tools to avoid certain keywords and accounts, it's enough to feel confident where your ads end up.

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