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154. The Committed Innovator: Working with start-ups
Inside the Strategy Room
The Power of Use Case Identification in Enterprise Ventures
At the front end of the development process, there's a lot more flexibility and opportunity to shape the solution. We don't reach out to the startup ecosystem until we spend two months defining what those opportunities are. And I've always believed that the not invented syndrome that people hear about isn't as real as people think.
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