Podcasts are rapidly growing in popularity in the B2C and B2B worlds with Joe Rogan and Spotify leading the drive. There's a lot of advice about podcasting available online, but much of it is missing an important nuance that applies to experts and consultants who are on the path to authority.
In this episode, Joe Casabona and Alastair McDermott discuss the realities of starting a successful podcast, pitfalls you need to avoid, and how to demonstrate your expertise to your audience.
They also discuss how much production and editing is needed to meet the quality bar, and how to pitch yourself to podcasts as a potential guest.
โYour goal in establishing authority is to get people to know, like, and trust you. And podcasting is a pretty intimate medium. Most people are listening with headphones, maybe they're doing something else, but they're mostly listening to you. And so it's an easy way to establish that trust.โ -- Joe Casabona
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/increase-your-reach-with-podcasting ๐๐
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