i don't hear, i feel, when i talk to writer support, there's many familiar voices. So they don't have that many people. It's like the same folks over and over again. I think so atali or more attention. Ee, so what is interesting to me? And joel, i'm thinking you might have some insight into this. Alex, you might as well. Actually, i ca ma my talk about ityou all three of you might so, wen,. When, when the video first came out, there was definitely some shotin freda happening with the tessel fans. But what is sense of the industry thinking or response on that