I do think the biggest, when you look at pod casting as an industry, i do think the big potential is brand advertising alla radio. But that will be on a sepium basis, and the centralized player would benefit the most from it. Sekek doesn't do a tracking sort of thing for conversions. They just sponsor every single sport podcast out there. And if you are a sportsman and you want to buy a ticket for a game, why? It is ingrained in every podke lisers head to go to see ge gratad. That's a great example of a sort of direct response advertiser combined with a bit o like brand advertising approach. I don't think