3min chapter

Grit cover image

CMO Attentive, Sara Varni: Cold Beer and Cheeseburgers

Grit

CHAPTER

What Was the Worst Job You Had at Sales Force?

I like copy that's illiterative. That's, i like b tobe copy that's written like a consumer brand would write it. I don't think any secret sales force is very much a direct selling machine. Sales force has such a huge selling arnome that sometimes your best marketing can be internally to the sales teams. If you can get them to focus, that's a huge lever for your business. It was a great first place for me to land at sails fores benont. The partner eca system was not going to be always the kind of bright, shiny penny but,. you know, a huge cabby in this case.

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