3min chapter

The Bootstrapped Founder cover image

140: The Forever Transaction

The Bootstrapped Founder

CHAPTER

Creating Forever Transactions

Some people find referl systems cheesy. They prefer for their customers to do all the work themselves organically. But a windwind situation usually has two benefiting parties, right? Why would we settle for a system where only one person wins? Ti believe there's a fundamental alignment difference here. When you're aiming to create forever transactions, you can't just hustle your customers. You will need to aline your business needs as closely with the desires and wants of your customers as possible. The same goes for digi businesses as well. If you can provide another solution to an adjacent problem, your customers won't regret being asked.

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