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Surveillance Capitalism in the Age of the Unprecedented | Shoshana Zuboff

Hidden Forces

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The Rise of Surveillance Capitalism

This chapter examines the concept of surveillance capitalism, highlighting how personal experiences are commodified into data for profit. The conversation contrasts this modern economic model with historical forms of totalitarianism, underscoring its subtle yet powerful ability to influence behavior. It further explores the implications of behavioral modification in digital spaces, revealing a significant shift in priorities from individual autonomy to commercial interests.

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