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How to Sell Ads on Content on TV
The last like, 80 years of television ads have been sold that way. And in this case, the content is stuff that people feel really passionately about or that makes them feel good. So it was easier to monotize, like sports, for example, because people have very, a lot of passion around sports content. The other important piece of that pie is that during the apocalypse a, and and before, and also since, though it is getting a little less this way. Nowad ising agencies really hated google.