Morning Consult CEO Michael Ramlet - AI, consumer sentiment and reinventing survey research
"World of DaaS"
00:00
Evolving Survey Methodologies
This chapter explores the history and transformation of survey taking, emphasizing the psychological motivations behind participant engagement and critiquing the traditional survey industry's adaptability. It discusses innovative strategies in sampling techniques enabled by modern technology and analyzes the integration of real-time data to enhance market predictions. Furthermore, it highlights the evolving needs for accurate data and the challenges faced within the survey research landscape.
Transcript
Play full episode
