Confessions of a Creative Director  cover image

How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown

Confessions of a Creative Director

CHAPTER

The Influence of Music on the Room

We're very visual creatures, you know, human beings are very visual creatures. The thing we hear is it's really the it's the background, right? It's almost like it's the wallpaper in the room and the carpet in the room. So over the shining, suddenly it's like tuba a tuba playing poco music. And that would play a very different experience.

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