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'Our partners want to alter consumer behavior with the credit card': Marqeta's Simon Khalaf
Tearsheet Podcast: Exploring Financial Services Together
How to Increase Consumer Engagement With a Brand
The biggest thing is serving the embedded finance market. There's many things that a card can actually do in order to encourage or discourage a purchase. Loyalty drives retention. Retention increases the LTV. So everybody who wants to increase consumer engagement with a brand sees that as an opportunity to drive it. The other example, which is huge, you look at working capital at 8% and 9%. It's complicated. But by focusing on underwriting a transaction versus underwriting effectively a blank check, right? You have changed the risk equation.
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