How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
The Digiday Podcast
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The Cost of a Better State of Programmatic Operation
The pursuit of a better state of programmatic operation, come at some near-term opportunity cost. We have collectively determined that we are stable enough to be able to undergo this effort and we expect it to pay dividends to us in Q4. So we've taken a few percentage points I'm sure in gross revenue hit in April and May of this year but we expect to make that up and then some by the end of the year. And ultimately I don't think that these ideas or this podcast are going to have many publishers jumping out of their seats to overhaul their programmatic stacks this month. But I do hope that as we continue to talk about this that the ideas become more familiar and
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