2min chapter

The Bootstrapped Founder cover image

117: What Founders Can Learn From Web3 Community-Building (And What They Can't)

The Bootstrapped Founder

CHAPTER

Getting People Interested in Your Business Through Word of Mouth Marketing

If you get people invested in your business, they will do whatever they can to get their peers involved. And it doesn't have to be about money either. Reputation and affiliation are gains in themselves. Don't just offer a simple solution to someone's problem that's good enough to build a business from. You'll find it hard to get people excited to tell their peers. Make people excited to be associated with you in what you're building. Have them crave to represent you and recruit their peers to your business, for you and free. That's what this kind of word of mouth marketing is all about.

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