S3E15: Boston Consulting Group (BCG) Finance Case Interview Example
Strategy Simplified
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Exploring Revenue Models: From Transactions to Licensing
This chapter analyzes the potential shift from a transaction-based revenue model to a software licensing approach, emphasizing the financial implications and projected revenue outcomes. It details projections for both existing and new customer bases over three to five years, highlighting the effects of customer cannibalization and the merits of upfront payments. Through in-depth financial calculations, the chapter aims to provide insights into sustainable growth strategies and overall cash flow impacts.
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