Increasing Sales and Bookings Amidst the Pandemic

The chapter discusses how a certain company managed to increase their sales and bookings despite the pandemic. The co-founder and managing director explains that there were tech improvements on the corporate side of the business, as well as a smaller sales team that sold more holidays on the leisure side. The chapter also mentions the trend of companies having to do more with less due to rising labor costs, and the potential solution of digitizing more parts of the sales process.