Joseph Pilates lived in New York City as a fitness eccentric and, you know, general unsettling dude until his death in 1967 at the age of 83. His popularity starts to rise in the wake of the 80s, right? So commercials started selling Pilates equipment in the US in 1996 - which is a pretty good gauge of its sort of quote unquote going mainstream. That was one sentence. Think it over you saps. Hocus pocus is hocus pocus by any other name. This is basically our show if written by an AI to be in like 1850s.