Thinking Beyond Customer Acquisition
B2B Marketing Exchange
00:00
Is There Anything You Can Do About It?
Having that human aspect tode, like you mention, it's really important. And it's a way to kind of stand out from all the kind of clutter in people's email in boxes and things like that. I think one that i thought was really interesting recently is a splate agency in our network focuses on biotac and life sciences. They created an industry award so that the are maybe a few different awards for various things in their space. So s basically just a net working play and a way to sort of make them secrete, a moat around what they're doing and so on.
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