Digital News Report 2022. Episode 4: The role of email news in engagement and monetisation
Reuters Institute for the Study of Journalism
What Value Do You Think News Organizations See in Imale's Letter?
iReporter: What do news organizations see in imale's letter? Iser: I think increasingly now it's about loyalty. It's about getting people to come back more often. The data shows that people are much less likely to churn, to unsubscribe if they've signed up to one or more email news letters,. For subscription publishers, i think we're seeing a bit of a shift right now.
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