Welcome Tour Controversy

This chapter explores the debate surrounding Nintendo's decision not to bundle the Welcome Tour software with the Nintendo Switch 2, drawing parallels to the successful inclusion of Wii Sports with the Wii. With insights from former executive Reggie Fils-Aimé, the chapter examines current executives' defense of the pricing strategy and the implications of their communication failures. The discussion highlights the impact of public perception and social media on Nintendo's reputation amid the anticipation for their latest console.

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