Authority vs. relatability: sell to people two steps behind you

This week on Slay The Gatekeeper, I’m joined by Lara Acosta, creator, strategist, and one of the most trusted voices on LinkedIn. Lara has built a multi–six-figure business using one platform, one funnel, and a level of consistency most people only talk about.
In this conversation, Lara opens up about the posting habits, content styles, and small decisions that helped her grow an audience of hundreds of thousands, without trends, hacks, or cold outreach. She shares how she thinks about visibility, why simple posts outperform complicated ones, and how creators can stand out in a space where most people quit long before the results show up.
We go deep into discipline, niche clarity, momentum, and the email-first approach that drives most of her revenue. If you're serious about growing on LinkedIn, making money from your expertise, or building a brand that people remember, this episode will give you the spark and the direction.
03:10 The content style dominating LinkedIn right now (and why simple posts outperform polished ones)
11:20 How to use your own story when you don’t feel “expert enough”
15:50 The funnel that drives most of Lara’s revenue (LinkedIn → email → conversion)
23:40 Who benefits from building a personal brand, and who doesn’t
33:20 The posting rhythm that grows almost anyone within six months
38:05 Authority vs. relatability: why people buy from creators who feel “close,” not perfect
41:40 The trap of chasing big ideas and the one thing that actually moves a business forward
49:20 Why waiting to feel ready keeps creators stuck for years
58:40 Repetition, memory, and becoming known for something real
1:15:15 The origin story of Kleo: how a problem they had turned into a fast-scaling product
About Lara Acosta
Lara Acosta is a creator and entrepreneur known for her no-nonsense approach to personal branding and business growth. She has built multiple six-figure companies through organic content, a high-retention newsletter, and a simple conversion system that doesn’t rely on cold outreach or heavy sales tactics.
She is the co-founder of Kleo, an AI-supported content tool built by top LinkedIn creators to help entrepreneurs write better posts, store ideas, and stay consistent without overthinking.
Lara teaches creators, founders, and service providers how to grow with clarity, consistency, and a tone that feels like them, not a template.
Connect with Lara:

📱 Instagram: @laraacostar
💼 LinkedIn: Lara Acosta
🌐 kleo.so
🎙️YouTube: Lara Acosta
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @courtlynnjohnson 
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson