Catalog & Cocktails: The Honest, No-BS Data Podcast cover image

What does Data Lakehouse, Sports and Generative AI have in common? with Ari Kaplan

Catalog & Cocktails: The Honest, No-BS Data Podcast

CHAPTER

Multi-touch attribution challenges and the potential impact of generative AI on code generation

This chapter explores the difficulties of measuring marketing effectiveness with multi-touch attribution and the potential impact of generative AI on code generation and the role of human programmers.

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