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2min chapter
Attention Measurement In The Real World
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Complexity of Attention in Advertising
This chapter explores the nuances of attention in marketing, questioning whether higher attention equates to better brand results. It underscores the role of engaging ads, particularly using humor, and examines how different advertising contexts require varying levels of attention based on existing brand associations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode