MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Attention Measurement In The Real World

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Complexity of Attention in Advertising

This chapter explores the nuances of attention in marketing, questioning whether higher attention equates to better brand results. It underscores the role of engaging ads, particularly using humor, and examines how different advertising contexts require varying levels of attention based on existing brand associations.

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