How To Unlock the Hidden Potential in Any Conversation with Julian Treasure
The Science of Success
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Sound Affects Us All the Time
Sound affects us in these four powerful ways that i defined in my original books, sound business. So physiologically, sound changes heart rate, hormon secretions, body chemist tre brain waves, breathing. In offices, you can't have somebody talking behind you and listen to the voice in your head when you're trying to write. And then finally, behaviorly, which is the that's the work we've done at the sound a lot in retail, is to create more pleasant retail environment, sonically only. It would obviously be stupid to have a shop or a shopping morl with a terrible smell in it.
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